uhub enables you to translate your communication strategy into integrated communication activities - topic-oriented, target group specific, cross-channel & cross-team.Watch video
In the strategy module, you digitalize your communication strategy and make it accessible to all employees, anytime and anywhere. uhub supports you in defining strategic topics, target groups and channels, including core messages and keywords, and in organizing them into categories. Communication management made easy!Im Modul Strategie digitalisierst du deine Kommunikationsstrategie und machst sie damit für sämtliche Mitarbeitenden jederzeit und überall zugänglich. Selbstverständlich unterstützt dich uhub dabei, strategische Themen, Zielgruppen und Kanäle, inklusive Kernbotschaften und Keywords zu definieren und in Kategorien zu gliedern. Kommunikationsmanagement ganz einfach!
All strategy-relevant documents in one place and put into an operationalizable form with the help of uhub. The option to deactivate topics, target groups and channels also makes it super easy for you to adapt strategic decisions at short notice in your further work and to carry out agenda setting. Thanks to categories and descriptions, even complex topic structures can be digitalized and visualized in a comprehensible way. This makes managing your communications team a smooth process.
In the annual planning, you visualize your communication strategy and thus have the right tool at hand at all times when it comes to convincing stakeholders of the path you have chosen.
Your strategic decisions can then be executed either by you or by other team members. The relevant components of the strategy are always displayed in the editorial plan as well as during content creation. Thus, the content and communication strategy automatically translates into integrated communication.
Share your communication strategy and annual plan with others - regardless of whether they are part of the uhub universe or not. The view always remains up-to-date. Even if you make changes to the strategic content later on.
The editorial plan in the planning module is the «control center» of uhub. This is where you see which specific activities are planned. And whether they are in line with the strategy or not. It is the ideal planning tool for efficiently organizing and conducting editorial meetings. Your view is highly customizable and tailored to your needs.
All planned communication activities at a glance. The calendar tells you which strategic guidelines you should follow when planning stories or campaigns (and corresponding posts). These are derived from the annual planning. This means you always have the perfect planning tool for editorial meetings or newsroom sessions at your fingertips.
Regardless of your role in the team, uhub's editorial plan offers you the right view. Switch between monthly, weekly and daily views, or filter by topics, target groups, channels, responsibilities, etc. On top of that, you can save your different views - after all, we don't want to do things more than once.
Display all the information about a post with one click. Not happy with what you see? No problem - you can edit posts right from the editorial plan.
You work with agencies? No problem! You can share the editorial plan with others at any time - regardless of whether they are part of the uhub universe or not. The view always remains up-to-date.
In the content module you create your campaigns and stories. uhub supports you in this process and helps you to make better decisions: Topic-oriented, target group-specific, cross-channel & cross-team. In the editor, you always have the defined core messages and keywords for your story at hand, so that everything is always in-line with your strategy. The editor also tells you the exact channel requirements and takes care of publishing for you.
By assigning strategic topics and target groups to your stories, you allow uhub to suggest a communication structure (channel mix) tailored to your needs. This is because you have already linked the channels and target groups in your settings. Of course, you can make individual adjustments - no problem. uhub also helps you to always work in line with your strategy. The topics defined in your strategy, including keywords and core messages, are always at your fingertips - right where you need them.
Once you have decided on a set of communication activities, you can start creating content. Here you have all the usual editor options at your disposal, and you can also add image and video files directly into the app. To ensure efficient teamwork, you can see changes made by your teammates in real time and at any time. And to avoid always having to think about which requirements apply to which channel, they are predefined in uhub.
Your work is done and the post is scheduled? Then change the status and give uhub the go to automatically publish to linked social media channels at the scheduled time.