Episode 1

How is digital transformation affecting identity and reputation management?

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Nicole Rosenberger is a professor and deputy institute director at the Institute of Applied Media Studies at ZHAW. In this episode, we talk about the influence of digital transformation on identity and reputation management.

The state of digital transformation influences, for example, how competent, trustworthy or attractive a company is perceived externally. Or how it can deal with the numerous voices from its environment.

Digitalization therefore has great potential when it comes to establishing a clear positioning. Have fun with your own personal «Denkpause». Note: This episode is in Swiss German.

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