How does digital transformation impact identity and reputation management?

In this episode, we talk about the influence of digital transformation on identity and reputation management.

Nicole Rosenberger is a professor and deputy institute director at the Institute of Applied Media Studies at ZHAW.

For example, the state of digital transformation influences how competent, trustworthy, or attractive a company is perceived externally. Or how they can deal with the numerous voices from their environment. Therefore, digitalization has great potential when it comes to establishing a clear positioning. If you want to know where your organization stands in digital transformation, the IAM offers support in the form of the "Digital Transformation Navigator." For those interested in the model of identity-oriented communication management, we recommend starting with a short explanatory video from ZHAW.

And now, enjoy your very own "thinking break." Available on the usual platforms: