Communicate strategically – more impact, less effort
With uhub, Vivazzo plans more strategically, reaches the right target groups, and makes communication measurable.
Customer success
13 November 2025
Vivazzo is passionately committed to providing people with disabilities a home, job opportunities, and training possibilities. But how can it be ensured that these important services are seen, understood, and appreciated – both internally and externally? When Vivazzo realised that content and target audiences are diverse, there was a strong desire to make communication more strategic, targeted, and measurable.
Situation:
Vivazzo communicated actively and in various ways through different channels before uhub. The planning was decentralized, which allowed for a lot of flexibility – but also led to challenges in terms of strategic focus, target group communication, and impact analysis.
Solution with uhub:
With uhub, Vivazzo defined clear thematic areas such as "Core Strategy 2027", "Vision" as well as offerings related to housing, work, and leisure. In parallel, target groups were prioritized – particularly employees, future employees, and referrers – and planning was done channel-specifically. Instagram as a reach engine, Facebook to promote engagement, LinkedIn to address professionals.
With uhub, we can immediately see which topics really resonate – this helps us focus our energy on what works.
– Annette Kalt - Communications Manager, Vivazzo
Value Added:
By using uhub, Vivazzo was able to sharpen its communication planning purposefully. Instead of publishing content in a decentralized and reactive manner, resources were focused on a few strategically prioritized topics – leading to more efficient use of internal capacities and clearer impact monitoring. Strategically relevant content was planned in a more structured way, coordinated across channels, and consistently deployed.
This strengthened visibility externally and facilitated internal coordination. Additionally, target groups could be engaged more specifically. Content was tailored more appropriately to specific audiences and their needs were better considered. The basis for planning also improved: Instead of relying on gut feeling, concrete results now served as the basis for decisions and optimizations.
Lessons Learned:
The focus on a few key areas paid off: Instead of trying to be present everywhere, Vivazzo relied on focused communication – with noticeably greater impact. At the same time, it became clear that each channel functions differently. What works on Instagram doesn't necessarily have the same effect on LinkedIn.
This led to differentiated strategies for each platform. A key learning: Data makes communication understandable – and increases internal acceptance. Visible results help in making informed decisions and refining approaches purposefully.
Results:
In the month of August, 13,575 impressions were generated – with a clear distribution: Instagram ≈ 62.8% of the impressions, Facebook/LinkedIn share the rest.
Topics such as core strategy and vision bring particularly high visibility.
Engagement stands at approximately 1,003 interactions, a large portion of which occurred on Facebook.
Target group Employees MA2A account for over 40% of the engagement – a clear indication that communication is strongly paired internally.
More impact, less effort – discover how you can strategically manage your communication. Just like Vivazzo.
Our topics are close to people. With uhub, we can finally tell them in this way – strategically, visibly, and with impact.
– Annette Kalt - Communications Manager, Vivazzo
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