Communicate strategically – more impact, less effort
With uhub, Vivazzo plans more strategically, reaches the right target groups, and makes communication measurable.
Customer success
Vivazzo is passionately committed to providing people with disabilities a home, job opportunities, and training possibilities. But how can it be ensured that these important services are seen, understood, and appreciated – both internally and externally? When Vivazzo realised that content and target audiences are diverse, there was a strong desire to make communication more strategic, targeted, and measurable.
Starting point
Even before uhub, Vivazzo already communicated actively and diversely across various channels. Planning was decentralised, which left plenty of scope – but also led to challenges regarding strategic focus, target group boarding and impact analysis.
Solution with uhub
With uhub, Vivazzo defined clear thematic areas such as "Core Strategy 2027", "Vision" as well as offers relating to housing, work and leisure. At the same time, target groups were prioritised – in particular employees, future employees and referrers – and channel-specific planning was carried out. Instagram as a reach driver, Facebook to promote engagement, LinkedIn to address professionals.
With uhub, we can immediately see which topics really resonate – this helps us focus our energy on what works.
– Annette Kalt - Head of Marketing and Communications, Vivazzo
Added Value
By using uhub, Vivazzo was able to sharpen its communication planning in a targeted manner. Instead of publishing content in a decentralised and reactive way, resources were concentrated on a few, strategically prioritised topics – with more efficient use of internal capacities and clearer impact monitoring. Strategically relevant content was planned in a more structured way, coordinated across channels, and delivered consistently.
This strengthened external visibility and facilitated internal coordination. In addition, target groups could be integrated in a more targeted manner. Content was tailored more appropriately to specific recipients and their needs were better taken into account. The planning basis also improved: instead of gut feeling, concrete results now served as the basis for decisions and optimisations.
Lessons Learned
Concentrating on a few key areas paid off: instead of wanting to be present everywhere, Vivazzo focused on targeted communication – with a noticeably greater impact. At the same time, it became clear that every channel works differently. What works on Instagram does not necessarily achieve the same effect on LinkedIn.
This resulted in more differentiated strategies for each platform. A key learning: data makes communication understandable – and increases internal acceptance. Visible results help to make well-founded decisions and targeted adjustments.
Results
(Results from the year 2025)
In the month of August, 13,575 impressions were generated – with a clear distribution: Instagram ≈ 62.8% of impressions, with Facebook/LinkedIn sharing the rest.
Topics such as core strategy and vision generate particularly high visibility.
Engagement is around 1,003 interactions, a large part of which comes via Facebook.
The employee target group MA2A reaches over 40% of engagement – a clear indication of strong, combined internal communication.
More impact, less effort – discover how you can strategically manage your communication. Just like Vivazzo.
Our topics are close to people. With uhub, we can finally tell them in this way – strategically, visibly, and with impact.
– Annette Kalt - Head of Marketing and Communications, Vivazzo
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